French carmaker Peugeot wants a piece of the pie in the popular family sedan segment in Russia with the launch of its locally built 408 saloon, which is already offered in several other regions around the world including China and South America.
The 408, which is a four-door sedan version of Peugeot's 308 hatchback with a 100mm longer wheelbase, goes on sale in Russia with a starting price of 549,000 rubles (US$18,000 / €14,000).
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