If not all, most premium brands want to associate their vehicles with arts and culture.
For Infiniti, the association comes through a new partnership with Cirque du Soleil that will perform a unique show incorporating the Japanese automaker's new JX crossover and which will be broadcasted online for everyone to see at 12pm EST, Thursday, March 29 on Facebook.com/Infiniti and Facebook.com/CirqueduSoleil.
The 11 minute-long show will include nine Cirque du Soleil performers and will be streamed live from Cirque du Soleil’s headquarters in Montreal, Canada.
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