Looking for new ways to market its new “i” sub-brand, BMW has chosen to launch three new digital channels through foursquare, Mashable.com and iAd. The latter is Apple’s mobile advertising platform used by third-party developers to apply ads into the applications downloaded to the users’ iPad, iPhone and iPhone touch mobile devices. Read more »
Two “i”s Can’t Make a Wrong: BMW and Apple Join Forces to Launch iAd in Europe
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